Jr. Strategist / UX Researcher

Hello! I’m Karly, a Campaign Manager & Design Strategist.

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My Foundation:

Design Thinking

In the Spring of 2017, I graduated with my B.F.A. in Industrial Design from the University of Illinois, Urbana-Champaign. It was my time at the university that truly taught me the value of design thinking as a way to apply it to all areas of my professional career. As a campaign manager & strategist, I strive to bring empathy and human-centric methodologies to every project I touch.

Want to see my thought process as a designer and researcher? Take a look at my Senior Design Thesis process book and Design Work.


The latest and greatest

As my experiences and skills grow, so do my experiences.


My Passions:

Strategy & Research

From campaign management and social listening to campsite audits and trend studies, I constantly walk in the shoes of others to be an advocate for the voice of the consumer at all times. I don’t stray too far from my creative roots because I love collaborating with cross-functional teams.

When it comes to my capabilities, I am proficient in both qualitative and quantitative research methodologies as well as always looking to add and build on my existing skills. Want to know more about what I do?




MY OTHER Skill sets:

Social Media Management

I consider myself a lifelong learner, and I push myself to learn something new every week. Outside of research and strategy, I have been fine-tuning my skills as a social media manager. This role includes creating a social strategy, community management, calendar creation, copywriting, post planning, budgeting, and more.


While I was a Strategist & Researcher at Simon/Myers, I had the opportunity to collaborate on two blog posts that live on their Thoughts Blog: