If you missed my intro:
I’m Karly Anderson, and I’m a Brand Strategist & Researcher at Simon/Myers. I currently work and live in downtown Chicago. I graduated from UIUC with my BFA in Industrial Design in the Spring of 2017.
What Lead me to research/Strategy:
As an Industrial Designer, I was taught to do extensive research before any project. My passion really blossomed when I traveled to India for a year-long, sponsored project through the Abbott Group. For two weeks, my team and I conducted field visits and interviews to better understand our target users. It was after this experience that couldn’t imagine not doing research for the rest of my life. Becoming a strategist came naturally for me because it allows me to make my findings actionable.
WhY DO I DO WHAT I DO:
I’m an extrovert so speaking up for myself has never been a problem for me. I’m also empathic, so I wanted to give a voice to others to create positive change. Research gives me the ability to understand my users, while strategy gives me the ability to use that understanding to make actionable change.
Describe myself in 4 Hashtags:
#Foodie, #Chicagoan, #ResearchNerd, and #Musician.
What Do I bring to a team:
Energy, collaboration, and a strong work-ethic.
I love being a part of a team, especially interdisciplinary teams. I also live with a “work hard, play hard” mentality. I like to have fun and value a strong company culture, but I don’t miss deadlines or let down my team/clients.
Want to know more?
My resume is always up-to-date so be sure to check it out!